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Powering a global smart lighting brand with synchronized data

We helped WiZ automate its complex product data management by seamlessly integrating its multi-language e-commerce website with a central ERP system.

Expertise
Web Development, Backend Development
Platforms
Web
Industry
Smart Home, Consumer Electronics

The Client

A Global Leader in Smart Lighting Innovation

WiZ Connected, a Signify company, is a leading name in the smart home market, offering innovative lighting solutions worldwide. As the brand experienced rapid international growth, its operational complexity grew, requiring a more sophisticated approach to managing its digital presence across numerous markets.

The Challenge

Data Discrepancy Across 20+ International Markets

With an e-commerce website serving over 20 languages, maintaining accurate and consistent product information was a major challenge. Manually updating product models, specifications, and availability for each region was inefficient and led to errors. WiZ needed a unified system to ensure that every customer, regardless of location, saw the correct, up-to-date product data.

What We Did

Integrating the Website with a Central ERP System

Our solution focused on creating a single source of truth. Plangora's consultants and engineers designed and developed a robust backend integration that connects WiZ's central Enterprise Resource Planning (ERP) system directly to their website. This created a seamless data pipeline, allowing for the automatic synchronization of all product information.

Results & Impact

Efficiency, Accuracy, and a Foundation for Scale

The new, centralized system eliminated the need for manual data entry, significantly increasing operational efficiency and ensuring product information was always accurate across all markets. By automating the update process, we provided WiZ with a reliable and scalable foundation to support their continued global expansion and marketing efforts.

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